Social Igniter Campaigns
Ignite Your Marketing!
Social media marketing and social influence are at an all-time high, with social networks offering a promising pool of prospects for nearly any business. However, it’s getting more and more difficult to capture attention, and can take an entire creative team to get new prospects to engage with your business and become a customer.
Go Local Denver has developed a unique and innovative gamification program that is designed to help businesses increase their customer database while at the same time attracting new customers through our done-for-you viral social media campaigns.
Here’s how it works:
Utilizing our in-house Social Sweepstakes Software, we create an exciting contest for your customers. Once the contest or giveaway has been created we promote it on our website, on social media, and through an email blast to our entire database. Of course, you’ll want to do the same on all of your channels.
Customers will be directed to a “Contest Landing Page” where they can enter their email address to receive 1 entry to win the contest. They can also refer their friends and take other valuable actions like “comment on a post,” check out your top-selling products, or watch your latest video to get additional entries.
Example: Let’s say each person receives 5 additional entries for every friend they refer to the contest. If a customer refers 5 friends who enter to win, they will receive 25 extra entries. Customers can see in “real time” how many entries they have, where they are on the Leaderboard, and how much time is left until the winner is announced.
The end result is exponential traffic to key places such as your social media or product pages and the growth of the campaign. Twenty entrants become 50 entrants… 50 become 100 … and so on.
Increase Retention & Brand Loyalty
A great way to keep customers involved is by running monthly or yearly contests for your valued members. Running a contest or giveaway brings out the competitive edge in your audience, where they’re actively competing against each other to move up the leaderboard and earn additional entries.
Social Igniters enable you to incentivize users to earn entries into a contest or points towards unlocking rewards in turn for completing valuable actions that actively help grow your brand.
You can even gather reviews and testimonials, gain intelligence and insights as well as grow your social following all within the same campaign! It’s truly a game-changer to the way you grow your business and Social Igniters make it fun for users to win cool prizes all while helping your brand come out on top.
At end of the contest, the Social Igniter software will randomly select a winner based on the number of entries or according to their position on the Leaderboard and send an e-mail to the winner congratulating them for winning the contest. The Social Igniter software will also send an email to the non-winners offering them a digital coupon or an offer to purchase a digital gift card at a discount as a consolation prize.
Build Your Customer Database
Social Igniters help you to attract brand new customers as well as incentivize your 
regular visitors to go out and become your biggest brand advocates, growing your business without spending a dime on advertising.
When a friend recommends something, you’re sure to check it out as it carries an added seal of approval, bypassing the natural skepticism towards ads. This allows you to leverage the power of “micro-influencers” or everyday people to create an army of advocates driving traffic and new users to your brand.
Once the campaign has ended, businesses can import a list of entrants into their email database. Contests and giveaways are a great way to get people engaged with your brand. Social Igniter campaigns are even more powerful when combined with our all-in-one digital Loyalty, Gift, and Store Cards.
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